Giving Indoor Golf a Home Online

Why We Built Findoori

It started with something subtle—something we kept noticing in our work with indoor golf centers. Whenever we helped a center with branding, advertising, or a new website, we were reminded of the same simple truth: indoor golf doesn’t really have a home online.

Every center had its own presence. Some were strong on social media, others invested in content, ads, or community building. All of those things played an important role in their growth. But even with all that effort, something was missing. There was no central place where golfers could actually go to discover indoor golf in a structured, clear, and intuitive way. Nothing that showed the true variety of indoor centers, what they offer, or why someone should visit them.

Meanwhile, outdoor golf had long enjoyed the opposite—platforms, maps, guides, and tools that made discovery effortless. Indoor golf, despite growing rapidly, still felt scattered across the internet.

And as we partnered with more centers, we saw the pattern more clearly: Every indoor center, no matter how strong their marketing already was, would benefit from more exposure. Not because they lacked effort, but because the entire indoor golf category lacked a unified platform to stand on.

That idea stayed with us. We realized that individual marketing can accomplish a lot, but some challenges can’t be solved one center at a time. Indoor golf needed a shared stage—somewhere that didn’t compete with what centers were already doing, but amplified it. A place where their photos, stories, technology, coaching, and atmosphere could all be showcased in a way that helps golfers understand what makes each center unique.

The more we thought about it, the clearer it became. A rising tide doesn’t lift just one boat. A high tide lifts all boats. And the indoor golf world needed that tide.

That’s where Findoori was born. We didn’t want to build just another directory. We wanted to create something that genuinely strengthens the whole ecosystem—a platform where golfers can easily explore indoor experiences, and where centers gain visibility simply by being part of the community. A place that exists not instead of their marketing, but alongside it, enhancing everything they already do.

Indoor golf is growing. Fast. It’s becoming more accessible, more social, and more year-round than ever before. But growth needs visibility—and visibility needs a platform built with intention.

Findoori is our way of giving indoor golf the online presence it deserves. A space where discovery becomes easy. Where centers can shine. Where the entire industry rises together.

And this is just the beginning.